#waterkant19
The Freshest Future Festival by @opencampus_sh ⚓ smart startups & companies, brave ideas, speeches and engaging workshops // #startupSH ⏬

Innovate or Die

Spryker Systems GmbH

Alexander Graf

Innovate or Die

Amazon, Google & Co. brings together the „digital DNA” and a common understanding of how the future of business will work based on software and digitized products and services. What is the significance of traditional products on the one hand and data and algorithms on the other? Why can the new players gain superior market situations from this?
The workshop will highlight why technology is so crucial to economic success and how it can help to differentiate and move your business forward. At the same time, it will show some of the pitfalls on the way to technology selection and explain how to do it better.

Commerce Software

Spryker Systems GmbH

Alexander Graf (*1980) is one of Germany’s leading e-commerce experts and a digital entrepreneur of more than a decade’s standing. His widely-read blog Kassenzone (“The Check-Out Area”) has kicked off many a debate among commerce professionals about the relevance and prospects of business models in the age of Amazon – preferably working with a goat on analogies. Since 2014, Alexander has been CEO of Spryker Systems, a company he set up with the Berlin early-stage investor Project A Ventures to offer agile shop technology.