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The Freshest Future Festival by @opencampus_sh ⚓ smart startups & companies, brave ideas, speeches and engaging workshops // #startupSH ⏬

Purpose beats products – why attitude is the key to building a meaningful brand

Marken von Morgen

Michele Schmitt & Martha Kift

Purpose beats products – why attitude is the key to building a meaningful brand

Together, we will deep-dive into the world of building meaningful brands from a strategic point of view. We are convinced that – especially in our saturated markets – the brand is the strategic foundation of every company and especially of every startup: Brands are formed in the consumers’ minds based on all the experiences they make with a company. The question everybody should be able to answer: What do we stand for? Because nowadays, people don’t buy products, they buy what they identify with: purpose, values, attitude.

Brand Strategy

Marken von Morgen

Michele Schmitt and Martha Kift, two free-spirited and purpose-driven idealists, want to empower entrepreneurs and founders to tap their full potential.
As brand strategists, they transform ideas, products or companies into brands, providing clarity and focus for their clients’ business development and ensuring long-term personal and economic success.
They co-founded “Marken von Morgen”, a brand strategy consultancy for entrepreneurial fulfillment, to learn from and work with like-minded entrepreneurs to build meaningful brands of the future.
With backgrounds in business administration and marketing, both Michele and Martha worked in different marketing agencies before they met at their past employer, a leading management consultancy for effective brand management.