#waterkant19
The Freshest Future Festival by @opencampus_sh ⚓ smart startups & companies, brave ideas, speeches and engaging workshops // #startupSH ⏬

Why Marketing and Communication is important when you are a tech-driven start-up

Adello

Nele Dageförde

Why Marketing and Communication is important when you are a tech-driven start-up

I will present why asking yourself questions about your customer segments and your customers challenges is important even if you are not a Marketing person. I will show what insights we gained when we started talking to customers for our product development as well as for our communication. And I will give you good reasons why it is important to talk about your ‘road to market’ an an early development stage of your tech product

Mobile Advertising

Adello

Adello is a Mobile Advertising agency. Adello delivers exceptional accuracy in audience targeting through award-winning deep learning technology and self-improving campaigns. We use real-time machine learning that automatically improves mobile advertising campaigns.
Founded in 2013 our start-up managed to attract hundreds of advertising customers that trust Adello’s self-learning campaigns to achieve their brand and direct-response goals, such as Sony Music, BMW and Ikea.

Nele joined Adello early this year to build up Product Marketing at Adello. As Adello has developed its own Mobile Marketing Cloud, it is time to concentrate on Marketing and Communication to move the customer base to a new level.
Nele will share her view on the importance of Marketing and Communication in a mainly tech-driven start-up.